Miguel Bernas
Independent Digital Media & Marketing Consultant

Miguel Bernas is a digital and business transformation leader who has played senior change agent roles and led marketing for major brands like Nokia, PayPal, Singtel, Mediacorp, CNBC, Yahoo! and MTV. Throughout his career, he has focused on the power of good content and narrative to build brands, attract audiences and transform company culture.

His passion for excellent content and over 20 years' experience in the media industry enables me to develop content strategies for brands in today's fast-evolving and over-crowded media environment. As early as 2005, at Nokia his team was partnering with publishers to develop branded gaming-related content for Nokia Ngage and developing video content designed for YouTube. At Singtel, he led a major shift of marketing resources towards digital and social media with a series of video shorts featuring staff to explain network upgrades, launching Singtel's first made-for-YouTube show, running Singapore's first real-time Twitter and YouTube marketing campaign and developing the company’s first social media-focused customer service teams. At Mediacorp, he led a revamp of the network’s corporate social media profiles, putting the focus on and activating internal staff through Twitter and Instagram.

His work has been recognized through multiple industry awards, including Marketer of the Year for Singtel at the Marketing Excellence Awards in 2013. That same year he was named Creative Client of the Year at the 4As Creative Circle Awards. As an industry leader, he is frequently interviewed by media and invited to speak at conferences in the areas of digital transformation, content marketing and media.

Thanks to a background in journalism, he continue to write on the media and entertainment industry as a contributor to industry publications as well as through his blog. He also serve as advisor and mentor to technology startups. He is currently working on a book about content marketing and like to write screenplays in his spare time.