Shane Mitchell
Digital Leader

Shane Mitchell was the Chief Digital Officer at Mediacorp, where he is responsible for driving a unified digital strategy across Mediacorp's online and mobile properties, commercialising business lines, improving user experience and working on strategic partnerships.

He has more than 20 years of experience in the media and marketing industries – he was the CEO and founder of Sydney-based Reddo Media Services, which specialises in app development and marketing, as well as providing commercial and branded content strategy for businesses. Previously he was the founder of branded content agency He Said She Said Communications, co-founder of digital media representation company HS3 Media, and has held senior roles with Haymarket Media Group and YAHOO!.